For NFL Network’s Super Bowl takeover, Culver City, Calif.-based production studio Charlie Co designed a bold and beautiful motion graphics package, taking advantage of the spectacular Arizona landscape while incorporating super-saturated hues.
The graphics, while unique, were built off of Super Bowl LVII’s brand guidelines, which included all things Arizona. Lines of bright color weave through each treatment, enhanced by elements drawn from symbols of Arizona’s indigenous culture.
Super Bowl LVII takes place Sunday, February 12 on Fox with pre-game coverage all week on NFL Network. The game between the Philadelphia Eagles and Kansas City Chief will be played at State Farm Arena in Phoenix, home of the Arizona Cardinals.
Client: NFL Network
VP, Creative: Dane Storrusten
Sr. Director, Creative: Carlos Aguero
Sr. Director, Graphics: Marc Mata
Creative Director: Jeremy Wabiszczewicz
Director, Graphics: Courtney Graham
Music: NFL Films Music
Agency: Charlie Company
Partner/Executive, Creative Director: C. Ryan Riccio, Chris Pagani
Creative Lead/Design: C. Ryan Riccio
Senior Producer: Hillary Handy
Animators: KA Batcha, Rudy Taege, C. Ryan Riccio
Associate Producer: Kayla Manz
Sound Design: Keith Ruggiero - Sounds Red