It’s either Christoween or Hallowmas on the Hallmark Channel, where this year’s Countdown to Christmas starts Oct. 22.

The Crown Media-owned channel worked with Culver City, Calif.-based creative agency Big Picture to mash up two beloved holidays in the above spot, with a family of trick-or-treaters joyfully surprised by a dusting of snow and a well-lit house across the way. As they cross the street, the scene changes from fall to winter. And when they knock on the door, the family discovers a bustling holiday party taking place inside, complete with candy canes, hot chocolate and Christmas gifts.


Client: Crown Media/Hallmark Channel

Chief Marketing Officer: Lara Richardson

SVP, Brand Creative: Terry McCormick

SVP, Brand Design: Jennifer Lee-Temple

VP, Brand Production and Ops: Lissa Grunfeld

Sr. Director, Brand Production: Leilani Gushiken

Creative Director: Bridget Blandin

Creative Director, Motion Design: Kathleen Bloome

Writer/ Producer: Lindsay Carney

Coordinator Brand Production and Operations: Jessica Uchi

Agency: Big Picture

SVP, TV Streaming, Big Picture: Danielle LaFortune

VP TV Streaming, Big Picture: Candace Reid

Director: Michael Smiy

Editor: Ben Josepher

Graphics & VFX: Big Picture

Finishing: Big Picture

Tags: big picture entertainment countdown to christmas crown media hallmark channel

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