‘This Is Us’ star Susan Kelechi Watson recites poem “Let America be America Again” by famous Black poet Langston Hughes in CNBC’s spot honoring Black History Month.
Looking through CNBC’s business lens, the 60-second piece reflects on at Black business owners in the early 20th century using footage provided by the National Museum of African American History and Culture, and then focuses that lens on some of America’s biggest Black business icons today.
Creative Team: CJ Harris, Frank Piantini
Graphics: Block & Tackle, Wale Adekanbi, Leslie Lillo
Project Manager: Nicki Monsees
Editor: Derrick Guest of DLG Creative
Voiceover: Susan Kelechi Watson
Music: Che Fitzgerald
Poem: “Let America Be America Again” by Langston Hughes
Archival imagery: Courtesy of the National Museum of African American History & Culture