‘This Is Us’ star Susan Kelechi Watson recites poem “Let America be America Again” by famous Black poet Langston Hughes in CNBC’s spot honoring Black History Month.

Looking through CNBC’s business lens, the 60-second piece reflects on at Black business owners in the early 20th century using footage provided by the National Museum of African American History and Culture, and then focuses that lens on some of America’s biggest Black business icons today.


Client: CNBC

Creative Team: CJ Harris, Frank Piantini

Graphics: Block & Tackle, Wale Adekanbi, Leslie Lillo

Project Manager: Nicki Monsees

Editor: Derrick Guest of DLG Creative

Voiceover: Susan Kelechi Watson

Music: Che Fitzgerald

Poem: “Let America Be America Again” by Langston Hughes

Archival imagery: Courtesy of the National Museum of African American History & Culture

Tags: black history month block & tackle cnbc derrick guest dlg creative hot spots

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