Ahead of Presidents Day, CNN takes a look back at President Abraham Lincoln—the man who presided over the greatest division in our nation’s history, the Civil War—in its new original series, Lincoln: Divided We Stand.
CNN considers Lincoln’s words during a time of division, just as it was when Lincoln governed from the White House.
CNN partnered with Los Angeles-based creative agency Gravillis to craft the campaign, tying together Lincoln’s words with the politics of our day when politicians on both sides of the aisle consistently invoke those historic words.
In the top spot, “Kind Words,” CNN remembers when modern-day presidents Clinton, Obama and Reagan referenced Lincoln’s speeches.
“Inauguration” uses Lincoln’s own first inauguration speech as narrated by series narrator Sterling K. Brown. The spot aired prior to the recent inauguration of the 46th President of the United States, Joseph R. Biden.
CNN and Gravillis draw from a very current event for “Congress ”—in which members of Congress, speaking about the Jan. 6 attack on the U.S. Capitol—again turn to Lincoln as they consider the second impeachment of former President Donald J. Trump.
But like all presidents, Lincoln was not perfect, and CNN references this in the fourth spot, “Only Human,” set to Rag’n’Bone Man’s song “Human.”
Finally, “Man vs. Monument,” set at the Lincoln Monument in Washington, D.C., considers Lincoln’s legacy and how the legend, captured in granite, compares to the man.
Lincoln: Divided We Stand premieres on CNN on Sunday, Feb. 14 at 10 p.m. ET/PT.
Man vs Monument
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Creative Director: Ned Reid
Marketing Director: Stephen Krill
Sr. Writer/Producer: Rebecca Shurts
Sr. Graphic Designer: Jobel Jose
Marketing Assistant: Melissa Simpson
Senior Director of Production: Matt Barnett
Senior Production Manager: Nichole Goralnik
Production Resource Manager: Denise Patierno
Post Production Manager: Greg Enfield
“Congress” Editor: Stephen Taylor
Chief Creative Officer: Kenny Gravillis
Creative Director: Andy Sheffield
Project Manager: Zack Strier
Editor: Margaret Ceccarelli
Music Supervisor: Matthew Bailey
Director of Finance: Wendy Schmidbauer
General Manager: Steve Klinenberg
Post Production: Stampede
Post Production Executive: Ben Arnold
Post Supervisor: Chris Gordon
Oscar Salinas: Audio Mixer
Online Editor/Colorist: Steve Muenkel
Assistant Editor: Ricky Cazares
Creative AV Producer: Jordan Levine
Creative Graphic Designer/Animator: Gabe Emmons
“Man Vs Monument”
Production Company: Camp Productions
Exec. Producer: Alicia Zumback
Sr. Producer: Patrick Mapel
Sr. Production Manager: Aaron Zumback
Production: The Joelsons
Director: Rebecca Joelson
Director of Photography: Kevin Joelson
1st AD: Tony Love
Gaffer: Chris Tonkovich
Key Grip: Joe McKenna
Operator: Marq Castagna
Production Designer: Alessandro Marvelli
Art Director: Luis Diaz
Post Production: Rocket Lab Creative
Creative Directors: Justin Puda & Bob Salzano
Editor: Franck Deron
Sound Design: Brandon Puda
Talent: Stark Talent
“Lincoln”: Robert Broski