For CNN’s new original series, Nomad with Carlton McCoy, the network needed to introduce viewers to the host, since he’s not widely known. So CNN Creative Marketing created this series spots to help the audience get to know its new star.
For the spot “Meet Carlton” (below), we combined popular track “Nice to Meet Ya” with a fun video revealing McCoy’s passion for pop culture, food and wine (he’s a master sommelier), and travel and adventure – all of which the series will tackle.
“Journey” (above) teases the story of how McCoy rose from growing up in an impoverished neighborhood to becoming a wine expert and world traveler.
For the campaign’s third spot, “Finer Things/Diner Things,” CNN turned to longtime creative partners, Roger, to reveal McCoy’s personality and travel style as he combines discovering life’s finer things in the most unusual places.
Finer Things/Diner Things
Nomad with Carlton McCoy premieres Sunday, May 1 at 9 p.m. ET/PT on CNN.
Senior Vice President: Rick Lewchuk, CNN Creative Marketing
Vice President & Group Creative Director: Whit Friese, CNN Creative Marketing
Senior Creative Director: Sean Houston, CNN Creative Marketing
Senior Marketing Director: Lisa Ghormley, CNN Creative Marketing
Design Director: Jenny Specker, CNN Creative Marketing
Senior Writer/Producer: Nicole Giles, CNN Creative Marketing
Senior Graphic Designer: Brandon Campbell, CNN Creative Marketing
Graphic Designer: Ash Pimenta
Marketing Manager: Ashley Hunter, CNN Creative Marketing
Senior Director of Production: Matt Barnett, CNN Creative Marketing
Director of Production: Nichole Goralnik, CNN Creative Marketing
Senior Resource Manager: Denise Patierno, CNN Creative Marketing
Production Resource Manager: Kristin Hollis, CNN Creative Marketing
Director/Executive Creative Director: Terence Lee, Roger
Director/Creative Director: Dane Macbeth, Roger
Executive Producer: Josh Libitsky, Roger
Producer: Shannon Bowen, Roger
Director of Photography: Dallas Sterling, Roger
Production Designer: Walter Barnett, Roger
Post-Production Producer: Grant Aronson, Roger
Editor: Patrick Nagy, Roger