​Fox Sports kicks off college football’s return with a new campaign featuring the season’s Big Noon Energy of Fox’s signature college football show, Big Noon Kickoff.

The campaign includes the cast of the pregame show—Bob Stoops, Reggie Bush, Matt Leinart, Brady Quinn and host Rob Stone – as well as Big Noon Saturday broadcasters Gus Johnson, Joel Klatt and Jenny Taft.

An all-new show open is set to the song “Boom” by X Ambassadors, who performed on location during the piece’s filming in Los Angeles. The new open debuts ahead of the season’s first edition of Big Noon Kickoff on Saturday, Sept. 4 at 10 a.m. ET on Fox, live from Madison, Wis.

“We’ve been waiting to get back on campus and feel the energy of pregame tailgates and electric stadiums, and this season’s campaign delivers those experiences to fans watching at home,” said Robert Gottlieb, executive vice president, head of marketing, Fox Sports. “It’s all about celebrating the excitement of our big games and the things that make college football special.”

The above spot features the cast of Big Noon Kickoff tailgating with fans from some of the country’s biggest college football teams. It includes guest appearances from rapper/producer Quavo (and his collection of Lambos) as well as College and Pro Football Hall of Famer Ed Reed. It’s voiced by actor and comedian Bill Burr and set to the song “Shake” by Gary Clark Jr.

Headed into the season, Fox Sports is producing more than 30 team- and conference specific promotional spots designed specifically for local platforms of Fox broadcast and cable affiliates.

In addition, Fox College Football brand partners Wendy’s, Discover, Allstate and Cadillac are returning with on-site and in-studio activations during the season, joining new sponsor Dos Equis. In addition to in-show integrations, the Ultimate College Football Road Trip—sponsored by Dos Equis and featuring Mark Titus and Charlotte Wilder, hosts of Fox Sports’ “The People’s Podcast”—will make eight stops at campuses across the country. The Ultimate College Football Road Trip kicks off in Madison on Friday, Sept. 3.

Fox Sports also is teaming up with Jersey Mike’s for a 10-stop tailgate tour, delivering giveaways, games, appearances by Fox Sports mascot “Cleatus” and more. College football fans also have the chance to win with Rise Brewing Co., which launches its second consecutive sweepstakes with Fox College Football, encouraging college football faithful to “Fuel Your Superfan.”

The comprehensive campaign also includes media buys across linear and digital platforms as well as site-specific executions at some of the network’s biggest games.

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