Compadre scratches the surface of inviting tourist posters to reveal their dark sides in its campaign for HLN’s new series, Murder Nation, debuting in June.

RELATED: The CW, Compadre Partner to Tell ‘My CW Stories’

The series explores crimes that are tied to the local landscapes, so Compadre tied its campaign to that theme, highlighting different destinations such as sunny Los Angeles or remote Alaska.

The campaign also includes a :15 teaser that involves the sacrifice of a perfectly good t-shirt.


Client: CNN

Executive Vice President/Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Vice President of HLN Planning & Programming: Stephanie Todd

Vice President of HLN Business Development & Operations: Tim Mallon

Supervising Producer: Marc Balinsky

Creative Director: Sean Houston

Marketing Director: Lara Hurst

Sr. Writer/Producer: Hyesung Kang

Sr. Graphic Designer: Brandon Campbell

Marketing Assistant: Jaimee Rindy

Senior Director of Production: Matt Barnett

Senior Production Manager: Nichole Goralnik

Production Resource Manager: Denise Patierno

Post Production Manager: Greg Enfield

Agency: Compadre

Owner/Partner: Robert Blatchford, Chuck Carey

Executive Creative Director: Curtis Doss

Head Of Production: Jessica Scharer

Producer: Kevin Volz

Director of Strategy: Mika Saulitis

Writer/Strategist: Joey Livingston

Creative Director: Danny Ben-Kiki

Design : Chris Lopez

Animator/3D: Clayton Anderson, Fabio Lamarche, Brent Stangel

Editor: Nik Kleverov

Storyboards: Alex Amezcua

Tags: compadre hln hot spots murder nation

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