Atlanta-based creative agency Creative Mammals takes viewers through the crazy process of Love During Lockup in this above :30 promo for WE tv’s spinoff of its popular reality franchise Love After Lockup.

As part of the brief, WE tv asked for stick-figure animation incorporated into “adult” content, an ask on which Creative Mammals delivered in a big way. The animation team at Creative Mammals kept the animation simple, using Adobe Photoshop to design each scene and then animating them in After Effects.

The spot shows that creative doesn’t have to be complicated to be effective and hilarious.

Love During Lockup premieres on WE tv in January.


Client: WE tv

Creative Director: Lala Wood

Writer: Willy Airaldi

Producer: Kerri Kroner

Design Studio: Creative Mammals

Executive Creative Director: Robert Burroughs

Art Director: Jules Verardi

Design and Animation: Mike Sweeney

Animation: Jonathan Hunt

Producer: Katie Janse

Tags: animation creative mammals hot spots love during lockup we tv

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