When it came time for the 26th annual Screen Actors Guild Awards, TNT and TBS turned to Atlanta-based Creative Mammals to create a dynamic new graphics package for the awards show.

To meet that challenge, Creative Mammals worked to strike a balance between abstract graphic compositions and ceremonial elegance. The result was a package that both celebrated the magic of the awards, while pulling viewers’ focus toward the anticipation of that slight pause that floats between “the nominees are” and “the winner is.”

The 26th Annual Screen Actors Guild Awards air live Sunday, Jan. 19 at 8 pm ET/5 pm PT on TNT and TBS.


Client: TBS/TNT/TruTV

VP Design, TBS/TNT/TruTV: Kate Allen

Design Manager, tbs/TNT/TruTV: David Beegle

VP/Creative Director, TNT: Pamela Craciun

Director, TNT: Kristin Boos

Agency: Creative Mammals

ECD, Creative Mammals: Robert Burroughs Client: TBS/TNT/TruTV

Tags: creative mammals sag awards tbs tnt

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