As part of a broader corporate reorganization, Crown Media has restructured its marketing department under the leadership of Chief Marketing Officer Lara Richardson, who joined Crown in early December. Four new divisions have been created as part of that restructure: brand marketing and ad sales marketing; brand production and operations; brand creative and brand design. In addition, three executives were given expanded roles, while four were promoted.
“As Crown Media undergoes a creative evolution, we saw a need to streamline and realign the marketing department with more clearly delineated areas of responsibility and expanded roles that will maximize the contributions and talents of our team,” said Richardson in a statement. “With this strategic reorganization we are positioning ourselves to better serve our partners, and increase innovation, collaboration, and creativity in the communication of our brand, content, and growing portfolio of networks and services.”
Jennifer Lee-Temple, formerly senior vice president, print, video and web design, will lead the brand design division in the augmented role of senior vice president, brand design. Danielle Mullin, formerly senior vice president of marketing, is now senior vice president of brand marketing and ad sales marketing, leading that division.
Lissa Grunfeld, previously vice president of design production, will spearhead the brand production and operations division in the expanded role of vice president of brand production and operations.
Crown Media’s marketing department has been renamed Crown Global Brand Group. Within that group, four executives were promoted.
Michael Grover was promoted from senior director of marketing to vice president of brand marketing. In this new role, he will oversee all marketing campaigns and is charged with guiding strategy, developing creative briefs and maintaining off-air budgets and campaigns, reporting to Mullin.
Leilani Gushiken was upped from director of EPK and gallery production to senior director of brand production. In her new role, she will be responsible for overseeing the scheduling and production of all of Crown Media’s audio and visual assets. Gushiken reports to Grunfeld.
Joe Kordash has been elevated from director of creative design to senior director of brand motion graphics. He will oversee motion graphics, concepts and creations for all Crown Media platforms and channels. Kordash reports to Lee-Temple.
Lyn Smith was raised from supervising editor to senior director of brand editing, supervising the editing workflow and management for the brand creative division.