Crystal Hall has joined customer experience agency Definition 6 as senior vice president and creative director, said Definition 6 President Jason Rockman.

“With deep experience spearheading branding and marketing initiatives for billion-dollar entertainment companies, Crystal elevates our agency model for servicing these brands,” Rockman said in a statement. “Her record of developing strategic, cross-platform creative will be an asset to our team and our mission to help brands innovate how they engage audiences and drive results.”

Prior to joining Definition 6, Hall founded and ran two creative agencies. Most recently, she was chief creative officer of Specter Hall, where she worked on social, digital, and brand initiatives for Audible and launched the branding and creative strategy for multiple tech start-ups, including destination-based AR app District-1. Prior to that, she was co-founder and executive creative director of Spark+Sizzle, most notably producing an award-winning interactive digital campaign for American Horror Story with FX.

Before that, Hall was at Showtime Networks for more than 15 years with the last 10 in the role of vice president and creative director of network branding and design. There, she led the Showtime brand transition into the digital environment and executed thousands of projects, including 360-degree marketing campaigns, social content, product development, network rebrands, and show packaging. During her tenure, Hall led six Showtime network rebrands, including the celebrated “Brace Yourself” integrated brand marketing campaign. Of the many series launches she worked on, one of her favorites is the Billions’ launch campaign, which involved a takeover of the Oculus in Lower Manhattan with 50 screens of all shapes and sizes, including two massive 20 X 30-foot displays.

“While the future of media and entertainment is still being written, more and more brands and entertainment providers are waking up to the possibilities of what smart agencies like Definition 6 can achieve by combining creative, technology and analytics,” said Hall, also in a statement. “By joining the team, and by extension, partnering with their clients, I am humbled and thrilled for the opportunity to help shape that future with some amazing brands.”

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