New York City-based Definition 6 combined show clips, shoot footage, and fast-paced graphic animation for the above :30 launch spot for Oxygen’s Accident, Suicide or Murder.
The spot, which is cut to a haunting orchestral track, makes it clear that all deaths are not what they appear to be.
Accident, Suicide or Murder premiered Saturday, May 9.
Agency: Definition 6
SVP/Creative Director: Diana Lochridge
Senior Editor/Sound Designer: Charlie Eisenhardt
Senior CD/Copywriter: Linda Danner
SVP/Brand Creative: Nancy Mazzei
Creative Director, Multiplatform Brand Creative: Yanik Archer
Creative Director, Multiplatform Brand Design: Kaori Sohma
Audio Mixer: Jon Dickson