Denise Parkinson has been named vice president of business development at Allied Global Marketing, the company said Thursday. Parkinson is based in London and will work closely with CEO Clint Kendall, Chief Strategy Officer Adam Cunningham and Chief of Marketing Operations Kelly Estrella.
“I am very excited to have Denise join the Allied team,” said Kendall in a statement. “The breadth and depth of her knowledge and relationships make her a perfect fit for our company. She is a true gem in the entertainment industry, and I am confident she will be able to drive results across all our regions and solutions, including paid, earned, owned, creative and strategy.”
Across 25 years of experience in entertainment marketing, Parkinson has worked across media companies, studios and agencies. Most recently, she served as global entertainment director overseeing business development for OneFootball, the world’s largest football media platform with more than 85 million active users. There, she established key partnerships with such entertainment companies as Netflix, Disney, Universal and Starz, among others.
Prior to that, she was head of entertainment category specialist for TI Media where she integrated partnerships and new digital products with clients, including Warner Bros., Searchlight and Paramount.
She also served as the entertainment director of global and UK at The Telegraph where she established the entertainment category across the digital, print and events space as well as created the company’s streaming, gaming and broadcast strategy.
Parkinson is a member of the British Academy of Film and Television Awards as well as a trustee on the board of the Cinema and Television Benevolent Fund.
[Photo Credit: Dave Hogan]
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