Dexter Fedor has been named vice president of brand creative and marketing for Turner Classic Movies (TCM), said Tricia Melton, CMO of Warner Bros. Global Kids, Young Adults and Classics division.
In his new role, Fedor will lead the marketing, creative, and social media strategy for all TCM programming, stunts and network initiatives across multiple platforms. Based in Los Angeles, Fedor will report to Melton.
“Dexter is a passionate TCM fan, and his experience includes some of the world’s best culturally and emotionally driven brands. From music, to sneaker culture, to entertainment, he knows how to connect with consumers,” said Melton, a former Promax board member, in a statement. “Dexter brings vast creative and marketing chops to TCM as we forge its new culture-driven, classic-inspired brand identity.”
An accomplished creative and marketer who has worked with top brands such as Disney and Nike, Fedor brings more than 30 years of experience to the position. Previously, he served as creative director for Guitar Center.. He also served as senior vice president of strategic marketing at The Walt Disney Studio, overseeing the creative integration of new business acquisitions into the Disney brand.
“Every brand is a story, and no brand has a richer heritage of storytelling than TCM. I’m excited to seize this opportunity and moment for the brand creatively and culturally,” said Fedor, also in a statement.