Global brand events veteran Diana Ruiz has joined Fox Entertainment as executive vice president, experiences and design, reporting to Fox Entertainment and Fox Sports Chief Financial Officer Jeff Acosta in Los Angeles.

In her new position, Ruiz will lead Fox’s global events team and work across Fox’s portfolio, including entertainment, sports, news, streaming and ad sales to coordinate the development and execution of marketing, publicity, sales, hospitality, and corporate events and experiences. These include such events as Fox network premieres, upfronts and San Diego Comic-Con, and on the sports side, the Super Bowl, the men’s and women’s world cup and the MLB All-Star Game, among others.

“Bringing my passion for conceiving and delivering unforgettable brand experiences to one of the world’s most recognizable names in media is both an honor and thrilling challenge,” said Diana. “Celebrating Fox’s bold, original brand of storytelling through physical, real-world moments is the opportunity of a lifetime, and I look forward to generating awareness and excitement for the tremendous creativity and innovation coming from every corner of the company.”

Prior to joining Fox Entertainment, Ruiz served as global head of strategic events at Amazon Ads, where she built the division’s global events strategy and team, working across dozens of industry and owned events annually. She led an integration across Amazon’s internal businesses – including Prime Video, Freevee, Twitch, Amazon Music, Alexa, Fire TV, Amazon Live and AWS – to produce Amazon’s first One Amazon event, creating and presenting one brand position to Amazon’s advertisers, buyers and sellers around the world. She also launched Amazon’s first newfronts and Cannes Lions presence and led the rebranding and expansion of Amazon’s global flagship “unBoxed” event.

Before Amazon, Diana served as Google’s executive producer, events and experiences, overseeing advertising and sales within the events vertical to connect users and clients to Google products and technologies. She also held event leadership positions at The Village Voice, Pandora Media and Prometheus Global Media, where she led events for the Clio Awards, Adweek, Billboard and The Hollywood Reporter.

“With more than 20 years in the global events arena, Diana possesses considerable, proven creativity, discipline and operational excellence,” said Acosta in a statement. “Her unique skill set will be invaluable as Fox leverages differentiated, measurable impact-driven events and experiences to continue expanding its leadership position within the worldwide media and content creation landscape.”

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