Director Eden Martinez has joined New York City-based creative agency Lair.

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Martinez, a New York native, has more than 10 years of experience working as a director, creative producer and editor, focusing primarily on documentary-style branded and commercial content. They have worked for such clients as Vogue, Discovery Plus, the 9/11 Memorial and Museum and Verizon.

“Working with Lair is phenomenal,” said Martinez in a statement. “It’s a dream to have a team that recognizes my voice and talent. The Lair team continues to push me to new heights and I can’t wait to see all that our collaboration produces.”

“Eden has a magnetism about them that resonates strongly within their work [and] we’re incredibly excited to work with them,” said Simone Burton, business development executive at Lair, also in a statement.

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