Oscar winner Lupita Nyong’o narrates Discovery’s beautiful exploration of the area of Africa known as Serengeti and all of the animal stories that emerge from there.

Discovery’s expansive natural-history series follows the lives of several animals—including a lion, an elephant, a baboon and a cheetah—over the course of a year.

The above trailer, by Los Angeles-based creative agency AV Squad, was intended to be high energy and rhythmic, while the below trailer, by Lussier, turns more inward to show the animals’ intimate family lives. The spot also is scored with the show’s custom soundtrack.



Client: Discovery

SVP Marketing: Josh Kovolenko

VP Marketing, Creative: Jason Turner

VP Marketing, Strategy: Megan DeSouza

Sr. Writer/Producer: Peter Lanier

Sr. Director, Production: Daniel Oleksiuk

Agency: AV Squad (“Our Story”)

Creative Director: Peter McKeon

Executive Producer: Teresa Antista

Producer: Alex Weidner

Editor: Brian Diederich

Director of Animation/VFX: Quico Encinias

VFX Animator: Stanley Ng

Agency: Lussier (“Family”)

SVP & Creative Director: Maria Pecoraro

Editor: Leslie Sloan, Frank DiPalma

Online Editor and Colorist: Tahirah Foy

Sound Mixing: Rich Engstrom

Tags: av squad discovery hot spots lussier serengeti

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