In Jonas & Co.’s branded campaign, Discovery Channel’s Josh Gates and Dish collaborate on a trio of spots to support the Dish Anywhere app as well as two of Josh’s shows: Expedition Unknown and Legendary Locations.
In each spot, Gates finds himself in a remote location with a predicament—how to find the perfect venue to relax and enjoy content using the Dish Anywhere app. Locations include a wintery Northern trek, an undersea run-in with a giant squid and a “portaledge” tent precariously hanging on the side of a mountain cliff.
Agency/Production Company: Jonas & Co.
Producer, Jonas & Co: Hema Mulchandani
Director, Jonas & Co: Jonas Morganstein
Vice President, Customer Marketing and Retention, Dish: Kevin Covell
Director, Existing Customer Communications, Dish: Kara Stegman
Retention Marketing/Programmer Partnerships, Dish: Mitch Kahl
Marketing Manager, Customer Retention, Dish: Nick Hunsberger
Marketing Lead, Customer Retention, Dish: Dustin Evans
SVP Content Distribution, Discovery: Brent Scott
Vice President, Content Distribution, Discovery: Jonathan Palmer
Vice President, Marketing Strategy & Partnerships, Discovery: Arti Umesh
Tags: branded content discovery dish network expedition unknown hot spots jonas & co.