Disney Channel celebrates Pride Month with Raven-Symoné, star and executive producer of That’s So Raven spin-off, Raven’s Home. The above interstitial, Celebrate Pride, launched on Disney Channel’s primetime block on June 1.
The spot is part of an overall initiative to commemorate Pride Month on the channel, augmenting brand promises that reflect kindness, inclusion, optimism and the diversity of the human experience.
The segment features Raven reaffirming the fundamental principles of respect and equality, and the importance of being one’s authentic self. In conjunction with the Disney Channel Creative Marketing Department, the creative was brought to life by Director B. Monet (Q.U.E.E.N.), Producer Whitney Clinkscales (Internet Rich), Editor Kimmy Dubé (Mama Jane) and Director of Photography Melinda James (16 Seeds).
Client: Disney Channel
Agency: Disney Channels Creative Marketing
Vice President: Jill Hotchkiss
Motion Design Art Director: Neal Weisenberg
Motion Design Manager: Mark Garcia
Executive Producer: Pastor Alvarado
Producer: Whitney Clinkscales
Director: B. Monét
Director of Photography: Melinda James
Editor: Kimmy Dubé
Vendor(s): Riverside Entertainment