Drew Barrymore, star of her own talk show, is Pluto TV’s new spokesperson, starring in a global campaign that debuted in the U.S. and Canada on Friday, December 16 and will come online in multiple international markets early next year.
The spots are a multiplatform effort by Paramount, which owns both CBS Media Ventures, producer and distributor of Barrymore’s daytime talk show, and free streaming service Pluto TV. Barrymore introduced the campaign on The Drew Barrymore Show on Thursday, December 15. After revealing the campaign, Barrymore gave everyone in the live studio audience a free LG 50” smart television.
The campaign highlights the free streamer’s new tagline – “Stream Now, Pay Never” – and features Barrymore in three spots – one on drama, one on action and a third on what Barrymore is probably most known for, romance and romcoms.
“We’re thrilled to introduce our new ‘Stream Now. Pay Never’ campaign [that] perfectly encapsulates Pluto TV’s core value proposition to audiences everywhere,” said Tom Ryan, CEO of Paramount Streaming and co-founder of Pluto TV, in a statement. “No one is better suited to represent the playful and spirited vibe of Pluto TV than Drew Barrymore. A global icon with enormous talent and heart to match, Drew captures the essence of Pluto TV with her wit and charm in this new campaign.”
Barrymore’s talk show has had its own dedicated channel on Pluto TV, Best of The Drew Barrymore Show, since last January.
“Pluto TV is at the forefront of this transformational moment in media and how people consume it and it’s so exciting to be a part of it,” said Barrymore, also in a statement. “The fact that the service is completely free, with no strings attached really drew me to be a part of this campaign.”
“Why am I falling? Will I live or die? It’s called drama,” Barrymore says in the below spot.
“Why am I running down a crowded city street pushing people out of the way? It’s called a chase scene and it adds a jolt of excitement to your favorite crime shows.”
“Why am I dropping things adorably? It’s called a meet-cute,” she says in the third and final spot, which finds her dressed head to toe in her signature shade of yellow.
The trio of spots are shot by David Shane of O Positive Films. The creative campaign was developed by Paramount Streaming in partnership with Known and O Positive Films.
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Client: Paramount Streaming
President & CEO Streaming: Tom Ryan
EVP, CMO Streaming: Domenic DiMeglio
EVP & International General Manager: Olivier Jollet
SVP, Creative Marketing Streaming: Terry Minogue
VP, Growth Marketing: Meg Choi
VP, Creative: Zeynep Zileli
Director, Design: Casper Nonner
Head of Global Communications: Jodi Lederman
Brand Marketing Director: Marquis Avery
Brand Marketing Manager: Karly Peterson
SVP Production & Operations Marketing: Debbie Beiter
Senior Director, Operations: Rob Monforto
President and Partner, Known Studios: Brad Roth
President & Partner, Known Studios: Mark Feldstein
SVP, Entertainment Marketing and Design: Vedia Ayvaz
VP, Group Creative Director: Nancy Pothier
VP, Head of Design & Art: Tom Gundred
Creative Director: Matt Leuthe
SVP, Live Action Production: Jared Christensen
Group Creative Director, Design: Jesse Austin
Producer, AV & Integrated: Kristen Klimek
Agency Producer: Annie Uzdavinis
Production Company: O Positive
Director: David Shane, Michael Clancy
Executive Producer: Ralph Laucella, Marc Grill
Head of Production: Devon Clark
Line Producer: Megan Miller
DP: Anna Franquesca-Solano
Writer: Ian Reichenthal, Carol Chanik
Editorial: Arcade Edit
Executive Producer: Crissy DeSimone
Editor (“Romcom” & “Falling”): Geoff Housell
Editor (“Street Chase” & “Hero”): Will Hassell
Senior Producer: Alexa Atkin
Assistant Editors: Andy Trecki and Mitch Mitchell
Visual Effects & Finishing: Parliament
Executive Producer: Meghan Lang Bice
Colorist: Daniel de Vue
Color Assistant: Monica Escalante
Color Producer: Samantha Cesan
Mix: Lime Studios
Executive Producer: Susie Boyajen
Mix Engineer and Sound Designer: Rohan Young
Assistant Engineer: Jeremy Nichols
Tags: brand campaign drew barrymore known known studios o positive films pluto tv the drew barrymore show