Elad Offer and Yuval Levy have joined creative studio The-Artery as executive creative director and head of 2D and VFX supervisor and director, respectively. Both men will work out of The-Artery’s New York City-based studio.
Offer comes to The-Artery after more than 20 years as a visual effects supervisor, producer and Flame artist. Over the course of his career, he has collaborated to create content for such brands as Apple and Microsoft while working for advertising agencies and VFX houses such as the Mill, Method/Company 3 and Framestore. He’s also worked on such feature films as Pearl Harbor, Moulin Rouge and Get Smart and music videos for such performers as Beyonce, Justin Timberlake, Missy Elliot, Britney Spears, Outkast and more.
“I love telling visual stories and try my best to bring a spark, no matter how small, of joy or awe to every project,” Offer said in a statement. “And if I can do that while using cutting-edge technology and art, even better. There is nothing more exciting to me than finding new ways to tell stories and learning new things in the process.”
Levy also comes to The-Artery after two decades of experience. Most recently, he served as creative director and VFX/digital supervisor at Gravity New York, formerly RhinoFX. He has also worked on feature films, including The Adjustment Bureau, The Other Guys and Crazy Stupid Love.
He’s also worked for many top-tier brands on the advertising side, including Ford Motor Company, for which he worked on Ford’s long-running campaign for its F-150 pickup truck, as well as BMW, Mercedes and Coca-Cola. Prior to that, he spent five years in Toronto, supervising commercials and documentary films for National Geographic and The History Channel.
On the side, Levy also has worked in the art world, collaborating in 2014 with artist Clifford Ross and a series called “The Digital Wave,” large, immersive screens of ocean waves. Those pieces were displayed in such museums as MASS Moca, The Parrish Art Museum, the Coal + Ice Exhibition and the Climate Festival in San Francisco, as well as private collections.
Levy continues to experiment with and research the boundaries of digital art as a media and art form, looking into virtual and augmented reality and interactive experiences for startups and major brands alike.
“He fits exactly to what we do because he can supervise a feature film for Paramount, but at the same time, he shoots a live action [spot] for another campaign,” said The-Artery Founder and CCO Vico Sharabani in a statement. “He is another heavy hitter coming from many years of supervising and [puts us in the] type of position that allows us to scale within the commercial space.”
Sharabani intends Offer and Levy to each play pivotal roles in The-Artery’s ongoing mission to work on the cutting edge of technological innovation and influence in the areas of visual effects, post-production, design, experience and TV/film production.
“This is a whole different ball game from our perspective,” Sharabani said. “[Working with] the director, brand and agency producing and doing the visual effects that’s soup-to-nuts is definitely something that we want to do more of.”
Recently, The-Artery has completed work for such large film studios as Paramount Global and Warner Bros. Discovery, as well as streaming giants Netflix and Amazon Studios/Prime Video.