Creative agency Elastic painted its main titles for Paramount Network‘s new drama, Yellowstone, in the signature sulfuric yellow that gives the nation’s first national park its name.

The series, starring Kevin Costner, Wes Bentley and Kelly Reilly, premiered on Wednesday, June 20, to the most viewers in the history of either Paramount Network or the network that came before it, Spike with 2.8 million live-plus-same-day viewers, according to Deadline.

Yellowstone‘s average premiere audience more than doubled that of limited series Waco, which opened on January 24, and more than tripled that of comedy American Woman, which stars Alicia Silverstone and debuted on June 7.

The Yellowstone premiere also was the second-most watched basic cable scripted drama debut since FX’s American Crime Story: The People v. O.J. Simpson in 2016, behind only AMC’s The Terror, which premiered on March 25 behind The Walking Dead.


Client: Paramount Network

Design Studio: Elastic

Creative Director: Lisa Bolan

Art Director: Heidi Berg

Animators: Nader Husseini, Rachel Brickel

Designers: Lynn Cho, Felix Soletic, Nader Husseini

Editor: Devin Maurer

Production Coordinator: Megan Rodriguez

Producers: Kevin Daly, Michael Ross

Executive Producer: Luke Colson

Head of Production: Kate Berry

Managing Directors: Jennifer Sofio Hall

Composer: Brian Tyler

Tags: elastic hot spots main titles paramount network yellowstone

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