​Coca-Cola on Friday launched its new campaign — with the tagline “Where Everyone Plays” — in support of its on-going partnership with the English Premier League.

The spot shows football fans enjoying the Beautiful Game in all sorts of ways, whether they are watching on the telly at home, in a pub, streaming on their devices while on a bus, or with a cab driver in a cab. All 20 Premier League clubs are featured in different ways, and Manchester United winger Jesse Lingard and former player, now commentator Jermaine Jenas show up for cameos.

It’s effectively accompanied by Yazoo’s (known as Yaz in North America) “Only You,” which became a worldwide hit in 1982.

In March and April, Coke will kick off a nationwide Premier League Trophy Tour as well as a contest offering one fan the chance to be their favorite club’s “12th player.”

Other Premier League brand sponsors include Barclays, Cadbury, Nike and Carling.

READ MORE: Marketing Week (registration and log-in required)

Tags: coca-cola english premier league

  Save as PDF