Erin Finnegan and Ken Baldwin have joined Hearst Media Production Group (HMPG) as creative services director and research director, respectively. Both are new positions and are located at the company’s East Coast headquarters in Charlotte, North Carolina.

Finnegan moved to HMPG from Hearst’s NBC affiliate WDSU New Orleans, where she has worked for nearly a decade. In her most recent role at the station as creative services director, she managed overall station brand strategy across all platforms.

Prior to joining WDSU, she was a promotions writer and producer for Fox-owned duopoly WFLD/WPWR Chicago. Prior to that, Finnegan worked as a commercial production manager for a Tampa-based agency after beginning her television career as a producer at Hearst independent station WMOR Tampa, Fla.

She is current board chair of NBC’s Station Marketing Counsel and co-chairs Hearst Television’s Women’s Employee Resource Group (ERG). She holds a bachelor’s in telecommunications and film from Eastern Michigan University in Ypsilanti.

Baldwin joined HMPG from E.W. Scripps Company in San Diego, where he served as senior research analyst working with Scripps’ group of 61 television stations. In addition to broadcast television research at the group and local levels, his background includes serving as senior research analyst for TeleRep in New York, providing research and marketing support for national advertisers and TV spot sales.

He holds a bachelor’s degree in mass communications from Iona University, where he graduated cum laude, in New Rochelle, N.Y., and a certification in business metrics for data-driven companies from Duke University in Durham, N.C. He is completing his master’s degree in data analytics at Southern New Hampshire University in Hooksett.

“Erin and Ken will be important contributors as we expand original program development across domestic and international platforms,” said Frank Biancuzzo, president of HMPG, in a statement. “It’s key that we understand our diverse audience and how best to reach them with quality content and promotion.”

HMPG’s current program portfolio comprises more than 30 series and hundreds of hours of content annually on leading broadcast networks and station groups and on connected TV and streaming platforms. It has a library of more than 4,000 hours of programming and its content can be found in 97 countries.

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