One of the key reasons so many people love sports so much is because each game is a story—someone wins, someone loses, and if it’s a good story, it’s always a fight to the finish.

In this spot from Arts & Letters Creative Co., ESPN captures many of these recent emotional moments—from Coco Gauff’s win over her idol Venus Williams at Wimbledon, to the U.S. national women’s soccer team securing their fourth World Cup victory, to Pittsburgh Steeler Ryan Shazier’s path to walking after sustaining a life-changing injury, to world-class U.S. gymnasts standing in solidarity against sexual abuse at the 2018 ESPYs.

This marks the first time that ESPN has worked with the agency, which was founded in late 2017 by The Martin Agency, TBWA and alumni of ESPN’s previous agency, Wieden + Kennedy.

READ MORE: Adweek (subscription required)


Client: ESPN

CMO: Laura Gentile

Senior Director: Rachel Epstein

Marketing Manager: Amanda Marcotullio

Associate Marketing Manager: Grace Bowes

Director, Sports Marketing: Erin Thornton

Contributor, Writer, Producer: Stacey Pressman

Agency: Arts & Letters Creative Co.

Founder, Executive Creative Director: Charles Hodges

Director of Strategy: Andy Grayson

Director of Production: Letitia Jacobs

Managing Director: Rich Weinstein

Creative: Blair Seward

Creative: Elizabeth Daniel Chris Araujo, Kim Nguyen, Whitney Repole, Albert Song

Assistant Producer: Griffin Morrow

Head of Business Affairs: Lenora Cushing

Business Affairs: Jennifer Kmetzsch

Business Manager: Mary Stuart Smart, Martin Madriaga

Strategist: Jessica Sartoretto

Music Supervisor: Cam DiNunzio

Editorial Company: XYZ Editorial

Editor: Ryan Quinn

Assistant Editor: Dallas Simms

Color: Mondial Inc.

Colorist: Will Renton

Color Producer: Ash Bruce

Audio Mix: Overcoast Music + Sound

Audio Mixer: Matt Whitworth

Producer: J.L. Hodges

Track: “Beliefe”​

Tags: arts & letters creative co. espn

  Save as PDF