ESPN CreativeWorks and bicoastal production company ArtClass recently had a lot of fun with a series of branded content spots for State Farm in collaboration with the NBA. State Farm sponsors ESPN’s NBA and College Gameday.
Titled “The Neighborhood,” the spots feature NBA stars, ESPN analysts and commentators and one really game State Farm agent.
In “Car Wash,” above, the cast of neighbors includes ESPN’s Doris Burke and NBA Hall of Famer Paul Pierce who are confused as to why the Dallas Mavericks’ Boban Marjanović keeps washing everybody’s cars. That question is never really answered, but the action stops when distracted driver Pierce suddenly crashes into a mail box, requiring State Farm man’s assistance.
The partners first introduced the concept and the cast ahead of NBA games on Feb. 22:
Below, neighbors Stan Verrett and Pierce fight about doing chores for each other, and some over-eager sugar-maple trimming leads to a cracked windshield, which, again, requires the help of State Farm man.
Here, Jay Williams and Jalen Rose fight about wearing the same outfit about which they are both very excited.
CREDITS
State Farm
Marketing Analysts: Andrew Freeman, Mariana Rutledge, John Althoff & Jessica Broadstone
ESPN CreativeWorks
Creative:
VP, CreativeWorks: Carrie Brzezinski-Hsu
Senior Creative Director: Jay Marrotte
Creative Director: Jamie Overkamp
Associate Creative Director: Kim Salatino
Writer: Andy Truong
Production:
VP of Production: Anthony Nelson
Senior Director of Production: Kyle Wright
Producer: Mike Prado
Social:
Sr. Social Branded Content: Nicole Gartner
Talent:
Director of Talent Mgmt: Chris Duffy
Talent Producer: Kiir Knight
Disney Ad Sales:
Manager Becca Berenson
Translation
Account Director: Julia Farber
Account Supervisor: Hope Gallagher
Account Executive: Stephen Rich
Creative Directors: Barry Katz & Alex Kaplan
Copywriter: Lucas Kelly
Art Director: Dupree Bostic
Optium Sports
Director: Amy Adelbush
Associate Director: Meghan Barron
BROADCAST “Intro”, “Outfits”, “Sugar Maples”, “Carwash”
Production Company: ArtClass
Director: Vince Peone
DP: Carl Herse
Executive Producers: Geno Imbriale & Kate Aspell
Head of Production: Sparkle Jones
Line Producer: Terry Gallagher
Editorial Company: NO6
Editor: Ryan Bukowski
Assistant Editor: Ryan Hennessy
Executive Producer: Corina Dennison
Senior Producer: Weston Ver Steeg
Sound/Music Company: Sandblast
Sound/Music Artist: Ralph Kelsey
Director of Operations: Melanie Reed
VFX Artists: Ed Skupeen & John Shea
VFX Flame Assist: Mark Reyes
Color Company: Company 3
Colorist: Kath Raisch
SOCIAL “Caroling”, “Draft Day”, “Valentine’s Day”
Production Company: ArtClass
Director: Rylee Ebsen
DP: Laura Valladao
Executive Producers: Geno Imbriale & Kate Aspell
Line Producer: Lindsay Cortiana
Editorial Company: ArtClass
Editors: Victoria Mortati & James Lee
Post-Producer: Sophie Mitchell
Sound/Music Company: TJ Dumser Sound
Sound/Music Artist: TJ Dumser
Color Company: Company 3
Colorist: Kath Raisch