​Like TV, sports is constantly changing and ESPN Plus highlights that change in its new campaign, “Join the Evolution,” produced in collaboration with Austin, Texas-based creative agency Preacher.

The above spot, scored to De’Wayne’s cover of Daft Punk’s “Stronger,” shows the evolution of sports, athletes and personalities throughout the years. Sports like tennis, hockey and golf are shown progressing through the years, highlighting some of the most popular athletes of their eras.

READ MORE: Muse by Clio


Client: ESPN Plus

EVP Marketing, ESPN & Networks: Laura Gentile

EVP Marketing & Content Curation, Disney+ & ESPN Plus: Joe Earley

EVP & GM, ESPN Plus: Russell Wolff

VP Marketing: Seth Ader, Claisian Phillips

Marketing: Mikaela Curtin, Peter Mulally, Corley Stone

VP Creative: Jeremy Manton

Creative: Deb McGuffey

Production: Matt Cheron, Jon Little

G&L Lead: Ryan Campbell

G&L Creative Team

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

ECD/Copywriter: Greg Hunter

ECD/Art Director: Kellyn Blount

ACD/Art Director: Melissa Lin

ACD/Copywriter: Tyler Booker

Designer/Studio Artist: Candice Balbuena

Group Brand Director: Heath Tavrides

Jr. Brand Manager: Vaughan Poole

Strategy Director: Doug Kleeman

Jr. Strategist: Zachary Stubblefield

Executive Producer: Stacey Higgins

Senior Producer: Tyler Divine

Business Affairs: Miiko Martin

Edit House: Uppercut

Sr. Producer: Chris Muldoon

EP: Julia Williams

Editor: Mike Sobo

Assistant Editor: Jake Jennewein, Sarah Welty


ESPN: Claude Mitchell, Kevin Wilson

Artist: De’Wayne

Label: Hopeless Records

Producer/Mix: Hooks

Artwork: Timothy McAuliffe

Mix: Heard City

Sound Engineer: Tom Morris

Audio Producer: Sasha Awn

Finish House: Uppercut

Senior Producer: Chris Muldoon

After Effect/Grx: Maxime Benjamin, Miguel Delcan

Flame Artist: Chelsea Pistono

Assistant Flame: Marcus Wei

Telecine: CO3

Colorist: Joseph Bicknell

Tags: de'wayne espn plus preacher

  Save as PDF