As game marketers converged at PromaxGAMES in San Francisco on Thursday, Capacity welcomed them to a gameified version of the city that was as fun and colorful as video games themselves.

According to Capacity, the project became “much more ambitious than we originally intended—which was entirely self-imposed, and driven by the enthusiasm and creativity of the team— as we took a wide open creative brief and infused it was some fun storytelling and conceptual technical goals.”

Capacity built the titles primarily in Unreal Engine, which seemed to be the right design tool for a gaming conference, and proved to be a fun challenge for the team.


Agency: Capacity

Sound Design: Echolab

Tags: capacity hot spots promaxgames 2018

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