To capture the heated drama in Hulu’s Little Fires Everywhere, Los Angeles-based Imaginary Forces set fire to just about everything in these blazing main titles for the limited series.

Shot in high speed, the sequence shows burning objects—many of which derive from the storyline—tumbling, floating, and falling through frame until the final component, a nod at the series’ opening scene, concludes the spot.

Below is a behind-the-scenes look at how Imaginary Forces created the look:

The series, based on Celeste Ng’s bestselling book, stars Reese Witherspoon and Kerry Washington as two mothers who clash over differences in class and race in tony Shaker Heights.

Little Fires Everywhere is now streaming on Hulu.


Client: Hulu

Agency: Imaginary Forces

Creative Director: Karin Fong

Designers: Katherine Liang, Isabel Hacker

Director of Photography: JR Kraus

Editor: Lexi Gunvaldson

Flame Artist: Rod Basham

Producer: Renee Robson

Line Producer: Evan Jones

Executive Producer: Wandie Kabule

Head of Production: Melody Alexander

Coordinators: Jackson Kerr, Nicole Gutzmann

Tags: hot spots hulu imaginary forces little fires everywhere

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