Santa Monica, Calif.-based creative agency Elastic produced the above two-minute brand film for ESPN to raise fans’ temperatures about the NHL’s upcoming season.

Showing the game from both above and below the ice, the film also incorporates sounds, signs and textures from the game of hockey as well logos and colors from many of the league’s 32 teams.

After a 17-year break, the NHL returned to ESPN on Tuesday, Oct. 12 with a double-header between the Pittsburgh Penguins and Tampa Bay Lightning followed by the Seattle Kraken vs the Las Vegas Golden Knights.


Client: ESPN

Agency: Elastic

Creative Director: Paul Mitchell

Art Directors:Carlo Sa, Olga Midlenko

CG Leads: Lee Buckley, Caleb Ollivant

3D Artists: Jun Kim, Josh Dyer

Designers: Lee Buckley, Renato Marques, Sky Bird, Kaya Thomas, Min Shi

2D Animator: David Wave

3D Animators: Lee Buckley, Savva Tsekmes, Renato Marques

Editor: Jessica Ledoux

Color Management: Andrew Young

Producers: Emily Stave, HJ Kim

Deputy Head of Production: Zach Wakefield

Executive Producer: Luke Colson

Executive Producer / Head of Production: Kate Berry

Managing Director: Jennifer Sofio Hall

Tags: elastic espn hot spots nhl

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