Erin Serletic has joined design and production studio The New Blank as executive director of client partnerships.

There, she’ll apply her industry knowledge and passion for creativity to her business development and client management role.

“We’ve been big fans of each other for so long that joining forces feels very natural,” Serletic said in a statement. “They are as wonderful as they are talented…holistic in approach and thoughtful in process—it’s a rare combination, which clients value as do I.”

Sevrin Daniels, co-founder of The New Blank, adds that they’ve long admired Serletic, and often “sought her astute advice over the years.”

“For everyone, this is a connection point and collaboration made official at the perfect moment,” Daniels said. “We are excited to have her as our voice and ongoing presence in the national market.”

Serletic also heads up business development at production studio Dark Burn, which specializes in game trailers. She’s also had successful tenures leading design and branding firms including Capacity and Trollbäck+Company.

The New Blank is known for integrating research, concept, and craft to develop multimedia content and brand campaigns. Their clients include ABC, Amazon, Dell, FOX, Nike, Microsoft, PBS, and Starbucks.

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