How is marketing on over-the-top platforms different from marketing on traditional, linear platforms? How can you capture viewers’ attention and keep it, even when their favorite show isn’t on the air? What are the optimal ways to produce and distribute content over the various social media platforms?

These questions and many more will be on the slate as entertainment marketing leaders and innovators gather at Amsterdam’s Beurs van Berlage March 25-26 for Promax Europe 2019.

The vibrant schedule of speakers and sessions has been carefully curated to provide attendees career-shaping insight as to how to implement best practices while creating impactful content.

Here’s a look at some of the trending topics that will be covered through presentations, panels and workshops.

The Importance of Making and Maintaining On and Offline Connections

Promax Europe offers a rare opportunity to meet, connect and celebrate with other leaders in entertainment marketing. On and offline connections are essential, an idea that will be elaborated on by conference speaker and Mother of Social Media Dragons Dot Lung.

“Building a community around shared opinion is much more powerful than selling a product,” Lung says.

Lung, who is also an advocate for the future of 360-video and augmented reality, will touch on this during her 25-minute session about maximizing and hacking Instagram’s algorithm.

READ MORE: ‘Social Media Dragon’ Dot Lung on the Power of Community

Learn How to Survive a Zombie Apocalypse

For more than nine years, walkers have taken over the world—both in the apocalyptic world of AMC’s The Walking Dead and on televisions everywhere.

Executive producer Denise Huth, who helped develop the concept that ultimately became a global hit, will give the ultimate TV survival tips, discussing what makes The Walking Dead so much more than just a “zombie show.”

READ MORE: Podcast: Denise Huth Teaches A Master Class on ‘The Walking Dead’

Brand Loyalty is Key

It’s no secret that branding is changing in the new OTT world, but how does one overcome the challenge of developing and maintaining brand loyalty when viewers have far more choices than they can possibly contend with? Troika/Mission Group head of business development Kevin Aratari will dive deep into the topic, offering insight, solutions and a few new ideas.

READ MORE: Podcast: Troika on Creating, Sustaining Brand Loyalty

Get Creative With Mobile

For more than 15 years, Facebook’s Nick Callaghan has seen digital marketing change tremendously. But in today’s world, marketing must go far beyond creating a traditional 30-second spot, putting it out in the world and hoping it does well across platforms.

“Think about the speed people scroll through feeds…people scroll very quickly and quicker than what most creatives expect. It’s really about making those first few seconds count when it comes to landing a message,” Callaghan says.

This is the premise of Callaghan’s session, which aims to inspire others to get creative and diverse with their mobile and multi-platform campaigns.

READ MORE: Facebook’s Nick Callaghan Wants Marketers to Get Creative About Mobile

Rediscover Beauty and Artistry

Why is “beauty” so important? Does it still make an impact in today’s digital age? Why should you worry about it? After an impactful session at Conference 2018, graphic designer, storyteller and typographer Stefan Sagmeister bring his ideology to Amsterdam, encouraging designers to prioritize beauty in everything they do.

READ MORE: The Most Beautiful Objects Also Function Best, Says Stefan Sagmeister

BBC Arts’ Will Gompertz will continue the design discussion as he encourages designers to “Think Like An Artist,” channel their inner Warhol, and make creativity their most bankable asset.

These are just five of the many reasons to attend the ultimate European entertainment marketing event. Promax Europe will be held from March 25-26, 2019, at the Beurs van Berlage in Amsterdam. Sign up now to join us in learning, networking and celebrating the best of European creativity.

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