AMC Networks is turning its annual celebration of all things Halloween, FearFest, into FurFest this year in partnership with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website.
With adorable pet-themed content airing across the linear, digital and social channels of AMC, streaming service AMC+ and horror-focused Shudder, AMC Networks is supporting Adopt-a-Pet.com’s mission of ending the overpopulation of pets in shelters by helping them to find forever homes.
The custom spots, such as the one above, encourage viewers to make watching scary movies a little less scary when they view with a cuddly pet by their side. In particular, AMC Networks and Adopt-a-Pet.com are working to raise awareness for the adoptions of black cats and dogs during this season because superstition tends to make it harder for them to find homes.
“We all know that spooky season is best enjoyed with a buddy by your side, which is why we’re thrilled to join forces with Adopt-a-Pet.com to help viewers find their perfect four-legged watch companions,” said Linda Schupack, president, marketing, AMC Networks Entertainment Group, in a statement. “The movies on AMC’s FearFest and Shudder are already scary enough. How great to cuddle up with a lovely black cat or black dog for Halloween and beyond.”
AMC and its sibling networks and services have been airing FearFest for 24 consecutive years, bringing such classic horror films to viewers as Halloween, Insidious and Friday the 13th as well as docuseries Eli Roth’s History of Horror.
AMC, Shudder and their curated horror content are available now on AMC’s new premium streaming bundle, AMC+.
Client: AMC Networks
Agency: AMC Networks in-house creative
SVP, Brand Creative: Mark Williams
Creative Director: Steve Newman
Producers: Jared Kaplan, Sara Kiter, Brandon Werner
Production Manager: Iness Pleus
Motion Designers: Sarah Wickliffe, Tom Witte