Studio City, Calif.-based The Shop embraced the drama for Fox’s new series, Our Kind of People, executive produced by Empire and Star’s Lee Daniels and starring Chicago Med’s Yaya DaCosta and Morris Chestnut.
The spot introduces viewers to the tony world of Oak Bluffs on Martha’s Vineyard, where the rich and powerful Black elite have come to vacation and relax for more than five decades. It’s this world that Angela Vaughn (DaCosta) is trying to find her place within. Vaughn is a strong-willed single mom who’s pitching her own line of hair care targeted at Black women and trying to make it big.
The series is inspired by Lawrence Otis Graham’s critically acclaimed book, Our Kind of People: Inside America’s Black Upper Class.
Our Kind of People debuts Tuesday, Sept. 21 on Fox.
Creative Director, Creative Advertising: Steve Behnke
SVP, VIS: Ian MacRitchie
VP, VIS: Jesse Hallas
SVP, Creative Advertising: Brian Gawronski
VP, Creative Advertising : Karen McAllister
Agency: The Shop
President: Jonathan Hayman
Creative Director: Jonathan Hayman
Editor: Dave Lepes
Chief Creative Officer: Nick Shakarian