Fox-owned free advertising-supported streaming service Tubi on Monday kicked off Free Like Tubi Week, which treats consumers to a variety of giveaways in an effort to get them to check out the service.
The campaign spans television, radio, digital and mobile devices, as well as local drive-ins and food delivery services. Partners on the campaign include Pandora, Zynga, Postmates, Roku and Spotlight Cinema Networks as well as daytime and late-night staples The Ellen DeGeneres Show and Jimmy Kimmel Live.
On Jan. 24, Tubi and Fox launched a new brand campaign for the streamer during the National Football Conference championship, and the partners are following up on that with this week of free stuff.
Among the offerings are:
—Tubi-sponsored free listening on streaming music provider Pandora, including free Video Plus Access throughout the week.
—Free rewards on Zynga mobile games when users watch and engage with sponsored Tubi content.
—Free access to trade magazine Ad Age.
—A celebration of National Pizza Day on Feb. 9 with partner Postmates in New York, Los Angeles and Chicago.
—Radio giveaways of flowers and restaurant gift certificates in advance of Valentine’s Day in New York, Los Angeles, Chicago, Philadelphia, Washington D.C., Dallas, Houston, Atlanta, Detroit, Memphis and Charlotte.
—Giveaways of Amazon Fire TV 4K with Alexa Voice Remote devices on Tubi on Feb. 10.
—A partnership and giveaway on Ellen on Feb. 11, including 100 giveaways of Visa gift cards on Ellen’s Instagram feed @theellenshow.
—Giveaways of one Vizio 55” V-series SmartCast TV and one Vizio V-series V21-H8 Soundbar on Tubi on Feb. 13.
—Tubi and Spotlight Cinema Networks celebrate Valentine’s Eve on Feb. 13 with free concessions for the first 20 movie-going cars at the Arena Cinemalounge in Hollywood, The Frida Cinema in Los Angeles, and the Skyline Drive-In and Plaza Cinema & Media Arts Center in New York City.
—Free Roku Express giveaways on Feb. 14.
—Jimmy Kimmel Live’s Guillermo will wrap up Free Like Tubi Week with giveaways for the show’s live audience.
—Additional swag will be given away all week long on Fox and Tubi Twitter handles, including @Tubi and @FOXTV as well as @MaskedSingerFOX, @MaskedDancerFOX and @NameThatTune.
Tubi’s Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi offers more than 30,000 movies and television shows from more than 250 content partners, including nearly every major studio.
On Tuesday, Fox CEO Lachlan Murdoch predicted that Tubi would become a billion-dollar business during a conference call with investors.