France TV partnered with Paris-based advertising agency MullenLowe France to bring the upcoming Beijing Winter Olympics to viewers’ living rooms in a much more literal way than they probably expected.

The 2022 Winter Olympics in Beijing, China begins February 4, 2022 and concludes February 20, 2022.


Client: France TV

Agency: MullenLowe France

Managers: Philippe Adenot, Charlie Bouchet

Creative Directors: Antoine Colin, Jordan Lemarchand

Copywriter: Romain Duler

Artistic Director: Bastien Bourdier

Director: Jérôme Bernard

Production: L’Ensemble Production

Producer: Benjamin Przespolewski

Creative Director, France TV: Éric Rinaldi

Tags: 2022 beijing winter olympics france tv hot spots l'ensemble mullenlowe france

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