Frances Field has been named vice president of brand marketing at Hallmark Media, joining the company’s marketing division, Crown Global Brand Group. Field is based in Los Angeles and reports to Danielle Mullin, senior vice president of brand marketing.
In her new role, Field is charged with spearheading the strategy and development of consumer marketing initiatives that create awareness, drive engagement and tune-in, and build the company’s brand extensions, such as Hallmark Publishing, Hallmark Channel Wines and more. She will collaborate with internal and external creative teams to execute projects including paid advertising efforts, email marketing and synergy initiatives, promotional partnerships, sweepstakes and experiential events.
“Frances is an incredibly smart, talented marketing professional with a proven track record of building successful media campaigns,” said Mullin in a statement. “Her leadership and innovative thinking will be key to evolving the initiatives targeted at building awareness of the widely enjoyed and beloved Hallmark Media brands.”
Prior to joining the company, Field led consumer marketing and media at OWN, where she spearheaded marketing campaign development spanning scripted and unscripted programming as well as original specials.
She holds a bachelor’s degree in marketing management from Saint Peter’s University in Jersey City, New Jersey.