Freeform on Monday joined the ranks of brands doing their part to help prevent the spread of coronavirus.
The network has launched a multi-platform social distancing campaign, #StayTheFFHome, to “distract, educate and entertain fans while creating a sense of communal viewing,” Freeform said in a statement. In addition to out-of-home billboards and messaging (above), the campaign includes a series of social PSAs filmed by the network’s talent:
Josh Thomas, Everything’s Going to Be Okay
Maia Mitchell, Good Trouble
Social spots encouraging fans to partake in fun and simple activities, such as a spontaneous dance break:
And additional social assets to keep viewers informed, engaged and most importantly, at home.
The network also is providing plenty of entertainment with themed marathons every weekend. It kicks off with a 10-episode marathon of its breakout series Everything’s Gonna Be Okay on Friday, April 3. The series’ talent also will engage with fans on Twitter and Instagram Live.
It’s also launching movie marathons beginning Saturday, April 4, ranging from “Chick Flick Weekend” to “Super Hero Movie Weekend,” “FunDay Weekend,” and “Hunger Games Weekend.”
President Trump on Sunday announced that federal social distancing guidelines have been extended through April 30, up two weeks from the original date. Until then, brands and networks will continue to free up their content and consider new ways to target their audiences as people hunker down at home and production continues to be suspended.
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