To celebrate the 25th anniversary of Friends, Superfly, Warner Bros. Consumer Products and Warner Bros. have teamed up to bring an immersive, pop-up experience to New York City.
The month-long experience—deemed “The One with the Pop-Up—” is set to run Sept. 7 through Oct. 6 in New York’s SoHO neighborhood. It’ll channel the adventures (and misadventures) of the beloved group of Friends that “lives on with fans of all ages,” says Peter van Roden, senior vice president, Global Themed Entertainment, Warner Bros. Consumer Products.
“As we celebrate the show’s milestone anniversary, we are excited to bring the Friends experience to life for our fans in a way that pays homage to the remarkable cast of characters, iconic sets and instantly quotable moments.”
Those moments include Ross’ infamous sofa pivots, Chandler and Joey’s famed recliners, tidying tips from Monica, and sticking a turkey on your head before heading to Central Perk to sit on the legendary orange couch.
The pop-up experience, which also includes a retail store, will be open seven days a week from 10 a.m. to 10 p.m. Tickets can be purchased online starting Aug. 2, and patrons must reserve a time slot to attend.
The first day of the public opening, Sept. 7, is dedicated exclusively to AT&T customers who have a chance to get complimentary tickets through the AT&T Thanks appreciation program.
Warner Bros. also announced the sitcom’s official Giphy channel in celebration of International Day of Friendship on July 30. The channel includes over 2,300 GIFS and text stickers from the hit sitcom, allowing fans to add “the perfect dose of humor” to their conversations.