Disney Plus last week released the latest spot in its “Feels Like Home” brand campaign, which the streamer launched on November 12 in honor of its third birthday. The new spot, titled “From Day One,” comes as Disney Plus makes its new ad-supported tiers available to subscribers.
Like earlier spots in this campaign, “From Day One” is narrated by Loki star Tom Hiddleston. It edits together quick clips from the wide range of content that Disney Plus offers, including Lucasfilm’s The Mandalorian, Andor and Obi-Wan Kenobi; Pixar’s Soul, Encanto, Luca Turning Red and Dug Days; Marvel Studios’ Thor: Love and Thunder, The Falcon and the Winter Soldier, Loki, Moon Knight, Wandavision, She-Hulk: Attorney at Law; Disney’s Jungle Cruise, Cruella, Raya and the Last Dragon and more.
Disney Plus’ internal marketing team created the campaign in collaboration with Los Angeles-based entertainment and brand studio Radley Studios.
SVP, Marketing: Trevor Kelley
VP, Creative Marketing: Andy Baker
Creative Director: Jeff Heath
Director, Creative Strategy: Elise Riveron
Director, Creative Operations: Nicole Short
Sr Manager, Creative Strategy: Riehel Olivacce
Project Manager: Michael Vereide
Agency: Radley Studios
Tags: brand image campaign disney plus radley studios