Dave Burd stars as both versions of himself in FX’s new comedy based on the life of Burd and his alter-ego, superstar rapper Lil Dicky.

FX infused the above spot with fun by working with partners MPC, Jax and State Design to add visual effects and cel animation and then it set it all to a song written and performed by Burd himself.

Dave premiered on FX on Hulu on March 4 and has since become the network’s most-viewed comedy ever, averaging 5.32 million viewers per episode to date across linear, VOD and streaming platforms. The show will return for season two in 2021.


Client: FX Networks

Creative Director/President, Creative, Strategy & Digital, Multi-Platform Marketing: Stephanie Gibbons

EVP, Production & Special Projects: Kenna McCabe

EVP, Content & Editorial: Ethan Adelman

SVP, Content Design & Visual Effects: Steve Viola

VP, Motion Design: Albert Romero

VP, Production, Content Design & Visual Effects: Dara Barton

VP, Production & Special Projects: Elizabeth Knight

VP, Production & Special Projects: Julie Graham

VP, Content & Editorial: Tom Cropper

Sr. Art Director, Motion Design: Andre Carbonari

Director, Production & Special Projects: Stephanie Machado

Producer, Motion Design: Michael Perez

Sr. Designer: Jerome Cheng

Designer: Brien White

Director/DP: Paul Tolton

Production Company: Spittn Image


Editorial/Sound Design: Jax

Design/Animation: State Design

Original Music: Dave Burd (AKA Lil Dicky)

Tags: dave fx hot spots mpc spittn image state design

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