FX Networks – marketing such shows as Y: The Last Man, Snowfall, Pose and more – is again the Promax North America Marketing Team of the Year after stepping aside in 2021 for Comedy Central. Prior to that, FX had won this award for ten consecutive years.
The Promax North America Awards took place Thursday, June 16, hosted by Vivica A. Fox at the Directors Guild of America Theater in Los Angeles. This was the first time the awards had been held in person since the Promax Conference in Los Angeles in 2019. For the past two years, they have been held virtually.
Marketing Team and Agency of the Year awards are bestowed upon the teams who accrue the most points through gold, silver and bronze wins in the overall competition.
FX Networks took gold, silver and bronze awards across several categories, with gold for Total Program Package, Animation, In-House Program Promo - Design, Motion Graphics, Total Print Package - Brand or Program for Y: The Last Man (:15 teaser below);
Y: The Last Man
FX, with an assist from creative agency Mocean, also won gold for FXX’s “Ultimate Couch Marathon” in the categories of Interstitial/Bumper and Interstitial and Program Wraps Campaign:
FX also won awards in other categories.
Zealot won gold for documentary program trailer for 9/11 One Day in America “Alive” and for Cruella behind-the-scenes video, “Fashion Fatale.” Zealot also won bronze for its trailer, “Desperate” for season one of HBO’s Hacks.
9/11 One Day in America
Other winners included creative agency Loyalkaspar, which won gold for its Total Brand Image Package for Paramount Plus:
Paramount Plus also won gold for its rebrand campaign, featuring many of its iconic personalities as they summit Paramount Mountain:
A+E Networks’ Lifetime took home gold for its tongue-in-cheek brand image promo campaign:
A+E Networks also scored a silver in this category with its brand image promo campaign for History Channel, starring Morgan Freeman and others:
Next week, Promax is hosting another in-person event – Station Summit at the Mirage Hotel and Casino in Las Vegas, which will include the Promax Local Awards show on June 23. Later this year, Promax will host celebrations for its Latin America, Europe and Global Excellence Awards.