FX took over the quintessential Los Angeles establishment—the neighborhood drive-through car wash—ahead of the season-four premiere of 1980s drama Snowfall.

The themed car-wash experience includes a customized drive-through wash tunnel customized with lights, music and effects inspired by the series, which is set in 1980s Los Angeles. Plus at the end, you’ll have a clean car!

RELATED: It’s Evening in South Central When FX’s ‘Snowfall’ Returns

The free event takes place this weekend at NCM Car Wash at 3601 W. Slauson Avenue in Los Angeles. FX worked with Official Black Wall Street both to promote the event and to bring attention to local Black-owned businesses during Black History Month. It also tapped radio station KJLH to promote the complimentary Snowfall Neighborhood Car Wash and support selected Black-owned businesses through on-air announcements and sponsorship of the KJLH Black Business Friday radio segment.

Reservations are required to participate in the event, which runs Friday, Feb. 19 through Sunday, Feb. 21 from 9 a.m. to 5 p.m. PT.

Season four of Snowfall returns Wednesday, Feb. 24 on FX with two episodes airing back to back beginning at 10 p.m. ET/PT. Once aired, episodes will be available the next day on FX on Hulu.

Season four kicks off on January 1, 1985, after Ronald Reagan has won his second term in office and proclaimed that it is “morning again in America.” Meanwhile, in South Central Los Angeles, the crack epidemic is raging. Franklin Saint (Damson Idris) and his crew of dealers are getting rich from all of the addiction, but the damage the drug is doing to the community is becoming crystal clear and Washington and the Los Angeles Police Department have taken notice.

Snowfall is created by the late John Singleton as well as Eric Amadio and Dave Andron. The show is executive produced by Andron, Thomas Schlamme, Amadio, Michael London, Trevor Engelson, Leonard Chang, Walter Mosley and Julie DeJoie. Andron is the showrunner.

Tags: experiential marketing fx kjlh official black wall street snowfall

  Save as PDF