Jackie Gagne has been promoted to senior vice president, multicultural marketing while Richard Jennings has moved to senior vice president, design and production, at WarnerMedia Entertainment, said Lucinda Martinez, executive vice president of multicultural marketing, brand and inclusion strategy, WarnerMedia Entertainment, to whom they both report.
Both executives come from HBO. Gagne was previously vice president of multicultural marketing, while Jennings was vice president, design and production. Earlier this year, the brand, multicultural, international, design and production teams were consolidated into one department at WarnerMedia Entertainment.
Gagne has been working to establish HBO’s multicultural marketing strategy for the past six years, and has worked on such programs as Game of Thrones, 2 Dope Queens, Insecure and On the Record. In that capacity, she has led several campaign initiatives and targeted brand experiences. Her team was recently named a “Center of Expertise” within WarnerMedia, and has begun sharing best practices across the company’s brand portfolio.
In addition to supporting HBO’s programming franchises, Jackie has used the multicultural platform to amplify diverse voices and uplift storytellers through a variety of initiatives, including HBO POV, which celebrates the diversity of the behind-the-scenes talent that brings HBO’s programming to life; the HBO Asian Pacific American Visionaries short film competition for emerging directors of Asian and/or Pacific Islander descent; and most recently, the “Our Stories to Tell” campaign, aimed at engaging and servicing diverse audiences through multicultural programming and relatable storytelling. In her expanded role, Jackie will lead the launch of audience hubs on HBO MAX designed to super-serve various multicultural audiences later this year.
“Jackie’s strategic thinking, proven track record, and collaborative spirit, will continue to bring tremendous value to our team as we work towards building an inclusive brand narrative across the WarnerMedia Entertainment portfolio,” said Martinez in a statement.
Jennings was recruited to HBO from Warner Music Group, in 2013, to rebuild the Design + Production group and services. He ultimately positioned the group as a premier one-stop shop for design and creative development, branding, environmental, copywriting, out-of-home production and project management.
The team services HBO, HBO Max, and Max Originals, as well as partners and collaborates with all WarnerMedia verticals. Currently, the team is partnering with AT&T to develop assets for the launch and ongoing creative support for the Discovery District in Dallas.
“Richard’s passion for his work and his team is a testament to the standard of excellence and brand integrity you see evident throughout their work,” Martinez said, also in a statement.
In the fall of 2019, Jennings earned an MFA in Graphic Design. In his new expanded role, Jennings will oversee environmental design for WarnerMedia Entertainment (Hudson Yards, Burbank, Santa Monica, Ivy Station and Seattle), internal Key Art design resources across the portfolio, HBO Max Merchandise Production, Design Standards and Style Guides.