In April, Dove and Cartoon Network’s Steve Universe announced a campaign in which the show’s creator, Rebecca Sugar, would create six short films to supports girls’ self-esteem.

​RELATED: Dove Partners With Cartoon Network’s ‘Steven Universe’

Now Ogilvy UK has turned those films into a campaign, directed by Sweetshop’s Andrew Lang with animation directed by Frankie Swan at Picasso, that Dove is airing around the world.

Above is the spot made for the U.S., which features pre-teen Nesida as she comes home from school. When her mom asks how her day was, she shrugs it off with that standard teenaged response, “I’m fine,” when the truth is entirely something else, as the animation reveals.

The below spot was created for Mexico and features Karla talking about her fears and worries.

Two additional spots in French and Portugese will premiere in the coming weeks.

READ MORE: Ad Age, The Drum


Client Brand Team: Sophie Galvani, Dinara Bekmansurova, Hannah Burns

Executive Creative Directors: Andre Laurentino and Gerald Lewis

Creative Team: Matt Nankivell, Vik Kanyo, Ollie Jarrott

TV Producer: Lora Jane Brisland

Print Producer: Chloe Jahanshahi

Account Team: Cathy Sadiner, Sam Pierce, Georgie Howard, Carmen Vicente Soto

Strategy Team: Sandy Thompson, Joshua Crost

TV Production Company: Sweetshop

Director: Andrew Lang

Producer: Justin Edmund-White

Animation Director: Frankie Swan, Picasso

Animation Producer: Melissa Venet

DOP: Ula Pontikos

Editor: Gary Forrester, The Quarry

Colorist: Oisin O’Driscoll, The Mill

Post Producer: Jake Saunders, Unit

Sound Design: Jamie Thomas, Unit

Composers: Huntsmen Music

Photographer: Kitty Gale, represented by Gill Turner

Tags: cartoon network dove

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