Greek national broadcaster ERT shot frozen scenes with a roving camera for the above campaign, with each scene representing scripted series, news and reality programs.
Eugenio Recuenco art directed the shots, styling each room and then having the channel’s stars and presenters pose as if for still photos. The team relied on a camera set on a fully programmable Bolt robot arm that moved quickly to capture the shots. That technique allowed the crew to use one room that they transformed over and over again. The intermediate space that looks like a wall between rooms was created in post-production.
It’s all set to a remix of a famous Greek song from the ‘70s that the channel changed up to grab viewers’ attention.
Bringing it all together is the channel’s new tagline: “ERT. That’s Incredible!,” which draws on research that found that Greek viewers no longer expected anything new from the public broadcaster but are now being surprised by what they are finding there.
Chief Officer Marketing & Commercial: Konstantina Koutrouli
Marketing Consultant: Vana Theofanidou
Director, Creative Director: Annita Grigoriadi
Creative Director: Vagelis Tasopoulos
Production House: FOSS Productions
Executive Producer: Stylianos Cotionis
Producer: Dimitris Skiadopoulos
Director: Yorgos Kanellopoulos
Dop: Dimitris Kyriakou
Production: Vassilis Tzanekas
Set Designer: Daphne Koutra
Remix: Yannis Diskos