Hallmark Channel, with help from Los Angeles-based AV Squad, combines two great things—Christmas and summer—to create this stylish spot promoting the network’s Christmas in July programming. AV Squad shot the live-action spots—which feature sun, sand and a bright teal and red palette—on location in Miami Beach.

Some 100 days ahead of Hallmark Channel’s and Hallmark Movies & Mysteries’ holiday events, the networks are offering sneak peeks of this year’s Countdown to Christmas and Miracles of Christmas events.


Client: Hallmark

Chief Marketing Officer: Lara Richardson

Senior Vice President, Brand Design: Jennifer Lee-Temple

Senior Director, Brand Production: Leilani Gushiken

Senior Director, Brand Motion Design: Joseph Kordash

Senior Designer: Kimberly Gonzales

Creative Director, Brand Creative: Bridget Blandin

Senior Writer/Producer, Brand Creative: Angela Ottinger

Agency: AV Squad

Director/Creative Director: Peter McKeon

Executive Producer: Teresa Antista

Producer: Don Anderson

Post Producer: Alex Weidner

Director of Photography: Kevin Sarnoff

Director of Animation/ VFX: Quico Encinias

Michael Johnson: Editor

Composer: Gramoscope Music—Alec Puro amd Eric Meyers

Tags: av squad hallmark channel hot spots

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