When it was time to start up the promo machine for season six of Hallmark’s Good Witch, the channel and its chosen agency, Culver City, Calif.-based Charlie Company, realized that they could no longer go forward with a planned live-action shoot around which they had centered the new season’s campaign.

So instead, Charlie Company pivoted to a CGI-driven vision. The only live-action required was lead actress Catherine Bell recording the final sequence from her home using sanitized equipment. All of the other footage and photography was pulled from the upcoming season, and the spot was produced with the entire team working remotely.

Good Witch, which follows the life of modern-day witch Cassie Nightingale (Bell), returns to Hallmark Channel for season six on Sunday, May 3 at 9/8 c.


Client: Hallmark Channel

SVP, On Air Promotion: Jane Gross

SVP, Print, Video & Web Design: Jennifer Lee-Temple

Director of Production: Leilani Gushiken

Senior Writer/Producer: Marty Byk

Writer/Producer: Lindsay Carney

Creative Director, Special Projects: Bridget Blandin

Creative Director: Cynthia Copeland

Agency: Charlie Company

Creative Director: Chris Pagani, Ryan Riccio

Head of Production: Eric Badros

Associate Producer: Hillary Handy

3D Generalist: K.A. Batcha, Glenn Suhy

3D Modeler: Bryan Eck

Sound Design, Music Editing, Mix: Defacto Sound

Tags: charlie co good witch hallmark hot spots

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