Hallmark Channel is bestowing piles of gifts upon its viewers this summer as it celebrates Christmas in July with three new original Saturday night movies, 24/7 holiday programming all month long and three new wines for the Hallmark Channel wine club.
The very appropriately named Holly and Jolly are Hallmark Channel Wines’ first holiday-inspired varietals since it launched in 2020 with Jingle and Joy in partnership with Wines That Rock. Holly is a fruity red blend while Jolly is a crisp, clean white.
“We’re so thrilled to bring the joy of Christmas in July to life with these brand-new holiday varietals and to welcome them to our growing Hallmark Channel Wines collection,” said Danielle Mullin, SVP, brand marketing, Crown Media Family Networks, in a statement. “Building on the ongoing success and astounding fan appreciation of our offerings, Holly & Jolly were crafted with our viewers in mind and are sure to be the perfect pairing to all of their special celebrations this summer and beyond.”
Hallmark Channel Wines and Wines That Rock are also partnering to create a reserve zinfandel, Christmas at Graceland. The wine builds on Hallmark Channel’s legacy of original movies created in collaboration with Elvis Presley Enterprises – two of which, Christmas at Graceland and Christmas at Graceland: Home for the Holidays, will air on Hallmark Movies & Mysteries and Hallmark Channel during their respective summer holiday programming events, “Merry Movie Week” and “Christmas and July.”
The wines are available to order now at Hallmark Channel Wines with single bottles and different configurations of bundles available. Limited release Christmas at Graceland will ship on July 15.