There’s no shortage of fearless women in HBO’s programming, and the network wants it to be known.

In celebration of International Women’s Day on March 8, HBO Creative Services and Mekanism New York created a spot that assembles the female protagonists from shows such as Game of Thrones, Big Little Lies, Veep, Westworld and more.

The minute-long video is accompanied by writer and filmmaker Nora Ephron’s 1996 commencement speech at Wellesley College, where she encouraged audience members to “choose not to be a lady” and “make some trouble on behalf of women.”

Ending with the #becauseofher hashtag, the spot is an extension of HBO’s female-driven campaign from August, which celebrated the network’s key female creators and actresses.


Client: HBO

Executive Vice President, Consumer Marketing: Chris Spadaccini

Vice President, Brand & Product Marketing: Jason Mulderig

Director, Brand & Product Marketing: Dana Lichtenstein

Brand Marketing Manager: Matt Bataclan

Brand Marketing Coordinator: Elizabeth Tillman

Agency: HBO Creative Services

Vice President, Creative Services: Eric Council

Creative Director, Creative Services: Alyson Bradshaw

Associate Creative Director, Creative Services: Gwen Sarnoff

Agency: Mekanism

Executive Creative Director: David Horowitz

Senior Art Director: Katie Bourgeois

Head of Brand Management, East: Melissa Hill

Brand Director: Cassie Jackson

Senior Brand Manager: McKenzie Badger

Senior Project Manager: Sean Gilleylen

Tags: hbo womens history month

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